Saturday, July 25, 2009

Door2DoorDineInn:Home Page - Heuristic Evaluation

The site has some good qualities to it. Being able to search by restaurant or cuisine. Giving different types of ordering options. Customer's feedback and newly added restaurant.

The first thing that I noticed about the web page is that the homepage has a fold. More than 70% of a time viewer don't see the content below the fold. In this case, "customer feed back", "cuisines", "delivery cities", "newly added restaurant" and "share what you think" is not visible by most viewers.



How can we solve the issue.... lets start from the top, the header doesn't need all that space. It can easily be fitted on half the size. The "Mirror Effect" is cool but not good for a logo. The phone no and fax font size can be small and bold rather than italics and big.


The Navigation bar can be little smaller, probably 75% of the size. And with regular text rather than "italics" text. If you really want to make it different than make it all caps. When you "Mouse Over" the link, it has some effects. The effects looks like something wrong with script rather than an intentional effect.


"Door 2 Door Dine Inn provide customers the luxury of enjoying fancy cuisines without leaving the comfort of their home. We are an online food ordering service that delivers delicious meals from diverse range of local and out of town restaurants to your doorstep. Our online system gives our customers access to their favorite restaurants with just few clicks from the interactive menus provided."

The information is great but how many times do I want read this information.
Obviously not every time I visit the website. So why is it the first thing on the website. What is the main purpose of visiting the site? I want to order a food from my favourite restaurant or a type of cuisine tonight as soon as possible. I also want to know if there is any special going on in any restaurant.

I think a 3 pane design works for the site.

First Pane:
  • Log in information can be put on the left hand side with design like CitiBank where SignIn and Register in same place.
  • Search Function
  • Browse by cuisine
Second Pane:
  • Hours of Operation
  • How to Order
  • Delivery Cities

Third Pane:
  • Newly added restaurant
  • Customer feedback

The search button is good but by default you have to "select" a cuisine or restaurant, which adds another click. Make one of them a default based on what customer uses the most.

oo and the site name is good but the URL is too long. If possible try to get small URL like ddDineInn.com or DDDInn.com or something short.

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